u       We have all the information and channels about horse in China, and we commit ourselves to promote healthy and recreational conception of riding

u       We endeavor to be the most professional specialist and sever of equestrian and horse industry in China

u       We wish to let everyone experience the joy of riding!

The CHN-Sports Horse Industry Union Co. Ltd. is the operator of "Chinese Equestrian Website” (www.horse.org.cn) and the horseman’s web society “Chinese Horseman Union", which is the official website of the Chinese Equestrian Association. Our company provides service to both domestic and overseas horse industries and financial support to the public-interested business of China Equestrian Website, via our B2C and B2B internet marketing and integrated online marketing.

Based on our online media and database, active interaction, and official authority, we built a comprehensive marketing promotion platform at the core of equestrian website, which has now become the most professional equestrian web in China. We will develop more in the horse entertainment industry and other fields concerned.

The CHIU has 2 million registered capitals, more than 30 employees. Its main business includes the organization and promotion of equestrian training, accreditation, competitions, public-relations activities, equestrian vacations and horse riding adventures to places of original cultural and natural interests, hippo therapy, the agent sales of horse industry products and horses and so on.

Business Introduction

1.       Equestrian marketing and promotion

Based on our media and database, active interaction, effective dispersion, and official authority, we use internet, emails, short-messages, call center, exhibitions and competitions to provide effective marketing for domestic and overseas clients.

We have the contacts of all the horse clubs in China, more than 20,000 telephones numbers of horse enthusiasts, over 50,000 email adresses of registered members in our database, which is the foundation of our precious data marketing.

Our company has engaged in commercial consultancy and marketing cooperation for over 10 times. Through our direct marketing service, a series of clubs such as the Beijing Sport University equestrian base, Beijing Dongdu equestrian club, Beijing Yue Hewan equestrian club, Beijing Yanlong Equestrian club, have much more benefits than before. Co-operates in horse industry put ads on our website: FEI, STEPHEX STABLES, Chinese International Equestrianism and Horse Industry Exhibition, GPA Helmet, VSVN, Shanghai Equestrian Playground

2.        Consulting service for horse stables and clubs

As there are tens of horse stables established in China per year, they need professional consultancy with a clear aim for their construction, operation, management, stuff training, purchasing of horses and saddleries, market promotion.

Depending on the CEA under the General Administration of Sports of China, the Chinese Horse Industry Association under the State Agriculture Department, the mature foreign club operation and management system and domestic successful clubs, we've organized professional consultancy team and provided service to Chinese horse clubs and enterprises. Our website is the sole operator of the CHN – English Horse Club Accreditation introduced by the CEA and the English Hartbury College.

Equestrian professional team: Chang Wei, Cheng Qing, Luo Shan

Marketing professional team: Wang Tiequan, Han Guocai

3.        Online Store

With the ever-growing number of horse enthusiasts, the demanding market of horse saddleries and products is also expanding. Depending on our official authority, professionalism and interaction, we provide products with low price and fine quality and convenient service to our clients.

At present, we are the agent of some internationally top-class products such as GPA helmet. According to our incomplete statistics, our volume of business is up to 5% of the total volume of all the horse products in China. The percentage will grow rapidly with the trend of on-line purchase among Chinese people.

4.        Horse riding adventures to places of cultural and natural interests

We promote the project - "China horse riding adventures and equestrian vacations to places of original cultural and natural interests", and present all kinds of riding traveling service, in order to attract foreign horse riding fans and domestic top and middle consumers. 

We’ve developed more than ten mature riding routes, such as “the Great Wall Riding Vacation”, “ Kanas Riding Vacation” , for the interest of overseas horse enthusiasts. For domestic horse lovers, we organize riding vacations every week and we’ve established commercial and public-spirited cooperation.

5.        The promotion of horse culture and media service

We have a full variety of internet resources about all the aspects of equestrian and horse culture, including over 50,000 professional articles, 200 hours videos, and 70,000 digital images of 40 G, which cover all the field of horse in China. All the competitions and activities shot and produced by our stuff belong to our own copyright data.

We help produce films and television programs and edit books and photos about horse. We’ve published Beijing Riding Map, and will launch the series of Snatch Leisure to Riding from A Busy Life, The Accidence of Riding in the Field, The Accidence of Equestrian, How to Pick Up Horses etc.

We provide all kinds of equestrian programs through online video live broadcasting to all internet users. www.horse.org.cn is now the official website of National Horse Racing Competition, which will be broadcasted lively and developed further.

6.        Equestrian training accreditation system

Entrusted by the CEA and the England Hartbury College, our website is the sole organizer of the CEA-HC Club Qualification System.

We will establish national equestrian training accreditation system to help beginners take part in equestrian activities. We offer a series of services such as organizing horse clubs all over China to provide professional training programs to horse enthusiasts.

7.        Organization and promotion of commercial competitions and public relations campaigns

As the official website of the Chinese Equestrian Association, we have a large number of national approved judges and stewards. We are qualified to undertake all kinds of equestrian competitions and the commercial promotion. For our sponsors, we can organize PR campaigns according to actual circumstances.

In addition, www.horse.org.cn is the agent of the annual competition promotion of the CEA. On one hand, we publish and promote them; on another, we can design special public relation activities about horse for our sponsors.

8, Horse online trade center

The most confusing problem for the Chinese horse enthusiasts is it's hard to find horses and to pick the good ones among them. By online shows and communication, we will completely break the information isolation and techniques monopoly, build a direct communicational bridge for the horse breeders ,owners and the buyers, and also create the most economic, the fastest, and the most convenient online trade platform.

At present, nearly 100 trades are made through our BBS every month.

Core Team Members