 |
| Click To Get Your ID : SIGN UP |
| Home |
| NATIONAL NEWS COMPETITION BULLETIN 2008 OLYMPIC GAMES BUSINESS GUIDE RIDING TRAILS PROMOTION SERVICE GALLERY ABOUT US FORUM |
|
|||||||||||||||||||||||||||||||||||||||||||||||||
 |
 |
 |
 |
 |
| ANALYSIS OF TARGETED AUDIENCE |
| Author:admin Release Date: 2007/11/28 19:39:12 Read: |
|
Analysis of targeted-audience
1) The analysis of Chinese equestrian enthusiasts: ( quoted from the Consumer Groups and Potential Consumer Groups of Chinese Equestrian and Horse Indutry, the 2006 survey and statistics of www.horse.org.cn, ¨ Age: above 87% of them between 25 – 50 ¨ Sex: Man: Woman: 58 : 42 ¨ Education: 93% of them got bachelor or master degrees or came back from aboard ¨ Average expense per month: 50,000 RMB ¨ Walks of life: Management, IT, Media, Advertisement, Investment, Medicine, Foreign trades, Arts and others ¨ Titles: Business owners, Senior managers, Practitioners in innovative industries ¨ Media applied: Internet,. Magazines about fashion and out-door sports, DVDs ¨ Consumption: Fashion, Health, Stimulation, Romantic, Expressionism, Heroism ¨ Regions: Advanced cities like 2) Organizations and Practitioners in horse industries all over Domestic and international horse clubs, Associaitions and organizations, Equipments producers, Horse breeders, Competitions and exhibitions, Professional teams, horse enthusiasts. They have great affection to riding activities and devote to equestrian and horse industry for years.
Effective coverage to targeted audience The www.horse.org.cn is the offical website of the Chinese Equestrian Assciation under the General Administration of National Sports. It enjoys great popularity for its sole profession advantage and history. Professional groups get access to policies and exchange information on our website. Based on the third authority – ALEXA, www.horse.org.cn is the most popular and professional website about horse in Asian. Based on our media and database, active interaction, effective dispersion, and official authority, we provide effective marketing for domestic and overseas clients by our webpages, emails,short-messages, call center, exhibitions and competitions. We have the contacts of all the horse clubs in |
